Influencer/Content Creator (m/f/d)
Our city offers diverse stories, special places and authentic experiences. To make these visible, we work with selected influencers and content creators who present our city in a credible, respectful and creative way. On this page you will find all the important information about our guidelines, the topics that are relevant to us and the process of a possible collaboration.
Who are we looking for?
Our current priorities are
- Health & Wellness
- Sustainability and sustainable travel
Other key topics are
- Culture & Cuisine
- Family
- Outdoor & nature
We mainly use Instagram and Facebook. We are also interested in YouTube, including YouTube shorts, blogs and online magazines.
What do we expect?
As an Allgäu brand partner and responsible destination, a respectful approach to content is particularly important to us.
This includes
- authentic and truthful presentation
- respectful treatment of people, nature and culture
- Compliance with all legal requirements, especially in the areas of nature conservation, drones, license use, privacy and advertising labeling
- content free from discriminatory, extremist or offensive statements
What do we offer?
Depending on the project and objectives, we can offer the following services:
- Invitations to events, press events or selected experiences
- Support with the planning and agenda
- Provision of background information, text and image material
- Arranging contacts with local stakeholders
- Individual and fair contract design
There is no entitlement to free services, fees or travel expenses. The type and scope of cooperation are agreed individually.
Application and contact
Please send us the following information with your request
- A brief introduction of yourself or your channel
- Links to your social media profiles or your blog
- Information on reach, engagement and target group
- Thematic focus and ideas for content in our city
- Desired time frame and information on the cooperation framework
- Media kit and references
- cost framework